The South Carolina Etsy Team came up with this great idea, and I'm having fun participating and finding out about some new shops.
Basically, to "win" you look for the team Logo somewhere in the shop! It's like easter egg hunting. Great idea, and some good shops in the mix too.
Check it out: http://scstreetteam.blogspot.com/2011/03/spring-forward-with-scteam.html